Trending Searches for Día de los Muertos This Week: Ofrendas, Marigolds, and Pets

1/11/2024

As Día de los Muertos, or Day of the Dead, approaches, global interest in Mexican traditions surrounding this beloved holiday has surged. Google search trends reveal that “ofrenda how to” has reached an all-time high this week, demonstrating a growing curiosity about creating traditional altars that honor departed loved ones. With the holiday’s importance, people worldwide, particularly in Mexico, are diving into these customs with a mix of tradition and new twists. Here’s a closer look at what’s trending:

1. Record Searches for “Ofrenda How To”

The ofrenda, or altar, is a central piece of Día de los Muertos celebrations, acting as a gateway for souls to return and reunite with their families in spirit. This week, “ofrenda how to” searches hit record highs, showing a strong interest in setting up altars properly. Many of these searches include guidance on arranging items like photos, favorite foods, and symbolic elements such as candles, papel picado (cut paper banners), and salt to honor and remember loved ones. Each item has its significance; for example, candles guide spirits, while photos serve as personal tributes.

2. Demand for Marigold Flowers Skyrockets

Marigolds, known as cempasúchil in Mexico, are the iconic flowers of Día de los Muertos and play a prominent role in ofrendas. Mexico, the country where these vibrant orange flowers are most symbolic, is seeing a surge in searches related to “marigold.” Searches for “where can I buy fresh marigold flowers near me” spiked by over 300%, as people aim to purchase these flowers that guide spirits to their altars with their vibrant color and distinct scent. The flower’s petals are often scattered on paths to lead loved ones home, adding warmth and fragrance to the celebration.

3. Increasing Popularity of “Ofrenda Pets”

A heartwarming trend this week is the rise in interest in “ofrenda pets,” which saw a 200% increase. Pets are beloved family members, and many people wish to honor the souls of their departed pets by adding them to their ofrenda. Traditional and modern adaptations alike feature small tokens or photographs to memorialize pets, creating a loving tribute to their companionship.

4. Regional Differences in Mexican Searches: Día de los Muertos vs. Halloween

Mexico’s northern and southern regions display intriguing contrasts in search behaviors this week. In the north, searches for Halloween have spiked, while in the south, Día de los Muertos is receiving more focus. The differences reflect cultural influences, with the northern areas showing a higher interest in Halloween festivities, often influenced by U.S. customs, while the southern parts, rooted in traditional practices, maintain a stronger connection to Día de los Muertos.

Conclusion

The cultural richness of Día de los Muertos is reflected in the surging interest worldwide. From detailed searches on crafting ofrendas to honoring pets and celebrating with marigolds, this trend highlights a meaningful way to bridge past and present, making it one of the most moving and enduring traditions each year. Whether for a beloved family member or a cherished pet, people are honoring life, love, and legacy.